Lagom Media

FREE PPC Full Audit

Make your PPC campaign more effective

A PPC (pay-per-click) audit is an in-depth analysis of a business’s PPC advertising strategy and campaigns. Its primary objective is to identify underperforming aspects and suggest improvements. Key components examined include account structure, targeted keywords, ad copy effectiveness, landing page relevance, and conversion tracking accuracy. Based on the audit, a PPC specialist will recommend enhancements such as modifying ad copy, incorporating negative keywords, and optimizing landing pages to improve conversion rates.

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