Lagom Media

FREE PPC Full Audit

Make your PPC campaign more effective

A PPC (pay-per-click) audit is a thorough review of a business’s pay-per-click advertising strategy and campaigns. The goal of a PPC audit is to identify any areas of the campaign that are not performing as well as they could be, and to make recommendations for improvement.

During a PPC audit, the following elements are typically reviewed:

  1. Account structure: The way in which the PPC account is organized, including the ad groups, keywords, and ad copy.

  2. Keywords: The keywords that are being targeted in the PPC campaigns, and whether they are relevant to the business and its products or services.

  3. Ad copy: The text used in the ads, including the headlines and descriptions, and whether they are effective at attracting clicks and conversions.

  4. Landing pages: The pages on the website that the ads lead to, and whether they are relevant to the ad copy and optimized for conversions.

  5. Conversion tracking: The methods being used to track conversions (such as phone calls or form submissions) and whether they are accurately measuring the effectiveness of the PPC campaigns.

Based on the findings of the audit, the PPC specialist will make recommendations for improving the campaign, such as adjusting the ad copy, adding negative keywords to exclude irrelevant traffic, or optimizing the landing pages for better conversions.

Fill out the form below to get your FREE PPC Audit

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