Lagom Media

Influencer Marketing

strategic approach to influencer management

Influencer Management

Influencer marketing involves collaborating with individuals who have significant followings on social media or other platforms to promote a company’s products or services. Influencers, seen as credible sources of information, effectively connect businesses with potential clients. Key steps in influencer marketing include discovering suitable influencers, establishing partnerships by defining terms, overseeing the collaboration to ensure adherence to agreements, and assessing campaign results. In essence, it’s about identifying, partnering with, and managing influencers to successfully promote and evaluate a company’s offerings.

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