Online advertising (also known as pay-per-click advertising or PPC) is a great way to supplement your SEO efforts. PPC is one of the few marketing channels that can generate immediate leads that are looking to buy.
PPC is also a great way to test potential keywords, landing pages and new strategies you are considering for your business. Before jumping in with both feet, it’s nice to know something is going to work and PPC allows you to test your assumptions.
By the way, you don’t have to spend loads of money to have a successful online advertising strategy. That’s the other great thing about PPC, you can determine how much you want to spend and quickly ramp that up or down at any time.
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